Marketing professional with seven years of expertise developing strategic marketing initiatives for world-class FMCG, tech and retail brands including McDonald’s, General Mills and P&G. Created national brand positioning for the most successful product launch in McDonald’s Canada history, McCafé Beverages. Exposure to 35 countries around the world. Proponent of purpose driven marketing and embracing digital transformation.
Specialties: Brand & Product Management • Strategic Planning • Marketing • Consumer Insights • Analytics • CRM • Cross-functional Team Management • Advertising • Media • Digital • Social Media • CSR Strategy • Budget P&L